Beyond adherence driving future healthcare through patient support programmes

Advancements in medical technology, coupled with macroeconomic challenges exacerbated by the cost of healthcare, have led to medication adherence becoming a vitally important issue for patients, and healthcare providers and pharma companies.

The level of adherence is a critical factor in achieving the best possible therapeutic outcomes and minimising healthcare costs. However, we need to look beyond simple adherence rates to gain insights that we can use to drive optimal patient outcomes and to evidence improved medication efficacy.

Looking ‘beyond adherence’ is all about understanding the patient’s entire experience, including their beliefs, lifestyle, and the psychosocial factors that influence their decision-making processes and how they deal with a sub-optimal health state. Support outside of the healthcare setting including patient support programmes (PSPs) has the potential to provide this deeper insight, moving beyond simple adherence strategies and metrics to encompass a more holistic view of patient care.

Download the whitepaper to understand how to optimise patient adherence and persistence with their medicines.