Finding patients: tailored strategies for better outcomes

At Sciensus, we recognize that finding patients in Europe who can benefit from your rare disease medication requires a bespoke approach. Our vast experience tells us that each disease and drug present unique challenges and every country in the region has different regulations governing how pharma companies can market and promote their products. We offer a range of services to support you in expanding access to patients right across Europe.

Customizable patient-finding strategies

Before we begin to design a disease and medicine awareness program, we start by thoroughly understanding the disease we are targeting to enable us to develop a tailored strategy for your product. This includes:

Its known prevalence across Europe.
The symptoms that frequently lead to a diagnosis.
Any diagnostic challenges that might be limiting the number of people diagnosed.
The challenges and needs of patients living with the disease and how your product can address them.

To do this we conduct a full review of existing literature and studies, engage with patient organizations, and gather insight from clinicians across the globe. Once this is complete, we work with you to understand precisely what the objectives are so that we can develop an impactful, bespoke strategy for your product that will work for the long term.

Understanding the country-specific patient journey

However, with more than 30 years of experience behind us, we know that patient pathways vary drastically from one European nation to another. This is even more important when it comes to rare diseases as many do not fall under an obvious medical specialism. A key part of our service is identifying the key clinician groups to target in each country and understanding the best ways to reach them.

Our approach is based around special European advisory boards that bring together a diverse group of experts with knowledge of the disease. These are typically made up of clinicians, key opinion leaders, patient organizations, and patients and their families who help us:

Understand the local patient care pathway and identify the key audiences for a disease and medicine awareness campaign.
Understand patient challenges and needs.
Identify how we can support clinicians in diagnosing and instigating treatment more effectively.
Build credibility and legitimacy for the campaign.
Develop campaign goals and messaging strategies and understand the best channels for reaching our audience.

Harnessing on-the-ground expertise

With an established reach across the continent, our expert in-country teams also engage with local healthcare professionals and patient groups at all levels to further support the design of a targeted approach. They are in a prime position to analyze and report on the specifics required for each country.

Their strong relationships and powerful networks enable them to deliver a precisely tailored local campaign to all relevant stakeholders in their country.

Early Access Programs Benefits — Child girl and her mother at a doctor’s appointment

Targeted marketing campaigns

Once we’ve gathered this deep level of insight into the disease and its impact on patients in different European countries, we design and launch targeted and bespoke marketing programs to raise awareness about the disease and the available treatments.

Working inside of any local regulations, we target patients, opinion leaders, and clinicians alike to educate the entire community and empower patients to come forward for medical support. This could include raising awareness of symptoms to improve diagnosis or sharing the specific and unique benefits of your product.

Our approach is completely customizable to suit the disease, patient population, and current level of awareness. As such, our programs can include everything from journal articles and participation in conferences to online advertisements and creative social media campaigns. We can also facilitate knowledge-sharing among healthcare professionals, ensuring the latest information reaches the frontlines and taking a collaborative approach that fosters trust and effective relationships.

Harnessing the power of patient organizations

Patient organizations play a crucial role in the development and implementation of our patient-finding strategies. We collaborate closely with both local and pan-European organizations to gather deeper insight into the experiences, challenges, and needs of patients.

Peer-to-peer education is a powerful tool in patient recruitment and through our partnerships with patient organizations, we also ensure that online communities and face-to-face groups are supported with the latest, accurate information.

With Sciensus, no patient is left behind. We are committed to finding and supporting all those who can benefit from access to your innovative therapy.